Global food supplier Seara, part of the Marfrig Group, has signed up as a sponsor of the 2010 and 2014 FIFA World Cups™. The agreement, which takes effect immediately and lasts until the 2014 FIFA World Cup™ in Brazil, was signed by FIFA President, Joseph S. Blatter, and Marfrig Group CEO, Marcos Antonio Molina dos Santos.

Marfrig signs up as the final sponsor of this year's FIFA World Cup™ in the uncooked meat and frozen food category. In addition to securing exposure for Seara and other Marfrig Group brands such as Moy Park, Paty and Pemmican at FIFA World Cups and FIFA Confederations Cup, the sponsorship agreement also includes rights for the general use of the FIFA Event Marks in advertising campaigns and product packaging for the Marfrig Group worldwide.

“Football is a great passion worldwide and the sport helps improve quality of life and bring people together. This is perfectly aligned with our communication strategy for the Seara brand, which offers healthy, delicious and high-quality food to consumers worldwide,” said Marcos Antonio Molina dos Santos, Marfrig Group CEO.

Seara is also the official sponsor of Brazil’s national team and one of its most admired football clubs, Santos, whose star player is Robinho.

“We are proud to welcome the Marfrig Group and in particular Seara to join us in delivering the FIFA World Cup in 2010 and 2014,” the FIFA President, said. “Sponsorship support is especially pleasing when it comes from such a well-known brand that clearly demonstrates a commitment to football at both domestic and international levels.”

Seara’s agreement with FIFA, which begins in 2010 and runs until 2014, sees them become the last FIFA World Cup Sponsor for the 2010 FIFA World Cup South Africa™ and follow in the footsteps of Brazilian telecommunications company Oi, which recently signed up as the first Brazilian FIFA World Cup Sponsor for the 2014 FIFA World Cup Brazil™.